A visual communication campaign promoting light rail safety awareness for Canberra Metro Operations, targeting young adults aged 15-24.
2025💡 Tip: Tap or click any image for fullscreen view
Canberra Metro Operations (CMET) commissioned me to develop a visual communication campaign promoting light rail safety awareness. Since the Canberra Light Rail's launch in 2019, public safety education has remained a priority for the operators.
My job was to create a visual campaign that educates and informs the target audience (15-24 years) about light rail safety. The designs needed to be both visually appealing and effective in communicating the safety message.
Britney Spears reference promoting pedestrian awareness around light rail
🏆 1st Place Winner
Encouraging cyclists and pedestrians to slow down near light rail tracks
Complete train wrap design showing all campaign panels
Designs displayed on Canberra Light Rail
Full train wrap
"Don't Be a Clown" poster inside the tram
Campaign visible from platform
Display at Alinga Street station
Light rail with campaign designs
The campaign received attention across multiple platforms and was featured by Canberra Metro Operations and Transport Canberra.
Official campaign page on CMET website
Campaign announcement and student feature
Featured on Transport Canberra's page
Campaign showcase on Instagram
Featured on Transport Canberra's Instagram