Brand Identity Design

Mission Statement

My name is Amelia Bobbin and I am a graphic design student at Dickson College. Art has always been a part of my life from music to craft projects to taking visual art as a formal subject throughout high school. What I have recently been studying in college (2024–2025) is Design and Graphics.

I have so far composed many digital artworks for this class including magazine covers, logos for brands, and advertising posters.

My most recent submission was a design for the CMET Tram competition (2025) in which I will have my design wrap on the physical Canberra trams. I use multiple different Adobe softwares as well as using ProCreate for drawing elements. My main style of art is digital cartoon-like designs with vibrant, block colours and hand drawn, stand-out title fonts.

Project Components

This brand identity system includes logo variations, a cohesive color scheme, typography guidelines and a complete style guide to ensure consistent brand application across all platforms.