🏆 1st Place Winner - CMET Competition 2025

Light Rail Safety Campaign

Campaign promoting light rail safety awareness for Canberra Metro Operations

2025

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The Brief

Project Overview

Canberra Metro Operations (CMET) commissioned me to develop a visual communication campaign promoting light rail safety awareness.

My job was to create a visual campaign that educates and informs the target audience (15-24 years) about light rail safety. The designs needed to be both visually appealing and effective in communicating the safety message.

Campaign Designs

Hit Me Baby NOT This Time Don't be a clown - SLOW DOWN!

Complete light rail wrap design

Complete tram wrap design showing all campaign panels

Campaign in Action

Designs displayed on Canberra Light Rail
Campaign visible from platform
Station display
Full train wrap
Interior campaign poster

Media Coverage

Featured Coverage

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CMET Rail Safety Week 2025

Official campaign page on CMET website
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CMET Facebook Post

Campaign announcement and student feature
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Transport Canberra Facebook

Featured on Transport Canberra's page
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CMET Instagram Post

Campaign showcase on Instagram
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Transport Canberra Instagram

Featured on Transport Canberra's Instagram
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